Interactive Marketing Manager

 

Message Technologies, Inc. (MTI) is seeking a motivated, professional marketer to join our team as Interactive Marketing Manager. This position is responsible for creating and executing strategic marketing plans and programs with a focus on online activities, including SEO and PPC campaigns. The position also requires a strong ability to write compelling creative copy. The ideal candidate has 2-5 years marketing experience.

 

This person will be charged with ensuring that the MTI external-facing website is dynamic, fresh, and continuously updated and improved. They must have a passion for applying web technology to improve the experience of site visitors, generate leads, and to demonstrate MTI’s technology leadership. They will also be enthusiastic about integrating new technologies and applying new approaches to MTI’s web site; tracking, analyzing and measuring the performance of all online marketing campaigns; and ensuring the superiority of the site as compared to competitor sites. This person will be a key contributor to effective marketing execution for MTI.

 

The ideal candidate will be a polished professional, with demonstrated web technology expertise, outstanding communications and writing skills, and an understanding of B2B marketing, preferably in technology. They will have 3-5 years experience managing web sites to drive corporate results.

 

ABOUT MTI
MTI is a fast-growing speech application solutions provider in Atlanta, Georgia. Our clients count on us for best-of-breed voice applications design, development, and hosting. We handle every part of the IVR and speech application spectrum, including VoiceXML, Microsoft Speech Server, live agent services, co-location, and advisory services.

 

YOUR RESPONSIBILITES

• Create and integrate online marketing activities, including the MTI website

• Develop and manage search engine marketing programs including PPC and SEO

• Coordinate organic positioning on social networks, blogs, and external sites

• Track and respond to the success of online marketing campaigns

• Keep website content up-to-date and relevant (events, press releases, partner information, recorded webinars, white papers)

• Regularly review website to identify issues and correct content & links; execute site updates; and coordinate technical support for web-site management as needed

• Write and edit copy for online advertising, newsletters, industry articles, and web content

• Prepare regular reports as well as provide analysis on efficiency/effectiveness of web-based marketing efforts. Make recommendations based on the reports

• Prepare and manage budgets, including Excel spreadsheets

• Maintain a current schedule of activities/ tasks, timeline, budget, follow-up, and timely communication to responsible parties

• Perform other administrative functions to support marketing and sales as needed

 

YOU AS A PERSON

• Outstanding communication skills and attention to detail

• A self-starter who takes initiative to get the job done

• Comfortable creating new programs & processes

• Passion for and knowledge of technology, emerging media, the web, and analytics

• Ability to work well both independently and as part of team

• Strong organizational and project management skills with a high level of attention to detail

• A strong desire to do what it takes to learn, grow and succeed

 

YOUR EXPERIENCE

• Bachelors degree in communications or marketing or related field

• 2-5 years marketing experience, with a focus on online marketing.

• Superior writing, editing, and communication skills  

• Demonstrated ability to write high-quality press releases and marketing copy

• Solid, successful experience managing and executing successful online marketing programs, including search engine optimization, pay-per-click, banner advertising, e-mail campaigns and affiliate programs

• Extensive experience with web offerings and able to provide samples of web experience, such as websites, blogs, MySpace or Facebook sites, created, published and maintained

• Online B2B lead generation

 

Highly Desired:

• Website development and maintenance including experience with HTML, and Macromedia products (Dreamweaver, Contribute, Fireworks)

• Database Integration

• Design, graphics and layout

 

CONTACT US

If you are interested in this position, and feel you meet our requirements, please send a cover letter and resume to careers@messagetech.com.