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Message Technologies, Inc. (MTI) Issues

"Speech Automation ROI in the Retail Contact Center" White Paper

Tied to White Paper, All Retail Executives Focused on Contact Center Performance Have Chance to Win $25,000 at NRF Annual Meeting

ATLANTA - January 14, 2007 - Message Technologies, Inc. ® (MTI), a leading provider of speech and touchtone technology that helps retailers automate their call centers, today issues the "Speech Automation ROI in the Retail Contact Center " White Paper. The White Paper is invaluable to CFOs, COOs and CIOs and all other retail executives focused on contact center performance.

The White Paper is available at MTI's booth - number 2618 - at the NRF Annual Meeting. Tied in theme to the White Paper, retail executives visiting MTI's booth will have a chance to "Crack the Code to Call Center Profits" and win $25,000!

"Most leading retailers today use speech automated technology to reduce costs and industry leaders expect this to continue. In fact, research indicates that 75 percent of all call centers will automate some speech functions within five years," stated MTI CEO Mark Abramson. "Our paper presents a critical baseline measurement for analyzing the ROI of speech technology in the contact center, based on our more than 20 years of experience."

WAYS RETAILERS USE SPEECH AUTOMATION TECHNOLOGY

Retail contact centers are under constant pressure to control costs, improve productivity, increase customer satisfaction and generate revenue. Speech technology is a key trend for accomplishing these goals.

Today retailers use speech automation technology for a variety of functions, all of which can be handled by internal or outsourced contact centers, including:

- Customer account information access;

- Customer satisfaction surveys;

- Store location finders;

- General store information;

- Product locators;

- Troubleshooting guides;

- Delivery / repair status;

- Gift card management;

- Payment;

- Ordering and order status;

- Employee or customer PIN / password reset;

- Vendor accounts payable, and

- Recruiting and human resources.

KEY DATA POINTS FROM ROI WHITE PAPER

MTI's new White Paper presents a variety of key data points and strategic thoughts on ROI in the contact center, including:

- Focusing on results that matter most, in line with the retailer's strategic vision, for example whether to grow the business or reduce call center costs;

- Identifying two- or three- year costs and budget to measure against;

- Accounting for total-cost-of-ownership;

- Define sought-after benefits to organizations from cost reduction, cost avoidance, increased productivity, or increased revenue;

- Calculate ROI from various perspectives including hold time, call duration, completed calls and satisfied customers, and,

- Adopt strategic recommendations.

About Message Technologies, Inc.

Message Technologies, Inc. (MTI) is a leader in providing Interactive Voice Response (IVR) and speech technologies to the retail industry through its Assured Voice^sm solution. MTI's mission is to deliver innovative and affordable interactive voice solutions with maximum customer satisfaction. With customers throughout North America , MTI specializes in speech IVR outsourcing services, including VoiceXML and SALT hosting. MTI also provides senior telephony and speech professional services for the design, development, deployment and ongoing testing of speech-enabled applications. It handles every part of the speech application infrastructure including trunk and platform provisioning, business continuation planning, monitoring, Web access, physical and logical security and co-location, and live agent services.

Please visit MTI at NRF Booth Number 2618 or online at www.messagetech.com.

Contact:

Darrell Knight

MTI

770-240-8035

Darrell.Knight@messagetech.com

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