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Message Technologies, Inc. White Paper Reveals

"Four Ways Speech Recognition is Going To

Change the Mid-Market Retail Call Center"

ATLANTA - October 9, 2006 - Message Technologies, Inc. (MTI), an industry-leading provider of Interactive Voice Response (IVR) and speech automation technologies, today announces the release of its white paper entitled, "Four Ways Speech Recognition is Going to Change the Mid-Market Retail Call Center." The white paper is a must-read for all mid-market retail executives, directors and managers who want to improve the performance of their call centers. A copy of the white paper can be downloaded, without charge, by visiting the MTI home page at www.messagetech.com. 

The white paper provides an in-depth analysis into four ways that speech recognition technology and Speech Interactive Voice Response (SIVR) will change the mid-market retail industry, benefit retailers and resolve industry challenges through:

• Reduced contact center operational costs

• Enhanced customer experience

• Improved workforce productivity

• Increased revenue generation

The white paper also provides in-depth recommendations for implementing a speech recognition application,  including:

• Five reasons outsourcing for speech IVR technology makes sense

• Seven key questions to ask when selecting a speech automation provider

• Seven keys to getting a voice application right

"A stunning statistic makes the consideration of speech automation technology imperative for all retail executives: it is estimated that the use of speech recognition in U.S. call centers will increase from 10 percent today to 75 percent within five years," states MTI President Darrell Knight. "By citing data such as this, our new white paper clearly states the case that speech recognition has come of age and that it will alter the retail industry forever."

Authored by MTI's top management, the white paper draws on research, interviews and more than twenty-five years experience working with thousands of clients. The white paper provides critical, timely insights into current and future use of speech automation and speech-enabled IVR in the retail contact center. The paper's conclusions are supported by citations to data and comments from key industry research analysts.

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About MTI:

With over 2000 customers throughout North America , MTI is an industry leader in providing speech automation technologies and outsourced Interactive Voice Response solutions. Its mission is to deliver innovative and affordable interactive voice solutions with maximum customer satisfaction.

MTI also provides telephony and professional services for the design, development, deployment and ongoing testing of speech-enabled applications. MTI handles every part of the speech and IVR application infrastructure including trunk and platform provisioning, business continuation planning, monitoring, Web access, physical and logical security and co-location and live agent services.

For more information, visit www.messagetech.com.

MTI and Message Technologies, Inc., are registered trademarks of Message Technologies, Inc. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.

Contact:

Darrell Knight

MTI

770-240-8035

Darrell.Knight@messagetech.com

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